Joel Roodman is managing companion of the Logic Product Group, which is headquartered in Fairfield. Roodman’s household was residing in New York Metropolis when his daughter got here house from faculty with a nasty case of head lice.
“My spouse, Jill, bought the very first thing that she might see which was an over-the-counter product, which she introduced house and utilized it to our daughter’s head,” Roodman says. “Our daughter went into anaphylactic shock, sadly, however she was capable of get better, and after she did, Jill did sufficient analysis to comprehend that she put principally poison on our daughter’s head.”
After months of exhaustive analysis, Jill started making and bottling a pure, non-toxic lice shampoo in her kitchen sink which she shared with different mother and father — and it quickly grew to become her main enterprise. The LiceLogic product line expanded to incorporate shampoos, conditioners, sprays and a mousse, in addition to a pet grooming line and youngsters’s bathtub and physique merchandise.
Roodman says he and his spouse determined to desert New York and lift their children in a small city, selecting Fairfield, for its dimension, location and mindset. Plus, he says, it was a great transfer for his or her enterprise.
“Now we have a constructing in downtown Fairfield,” Roodman says. “It’s about 8,000 sq. ft which is a fraction of what we had been paying in prices in Manhattan, not just for our workplaces there but in addition for warehouse area and we simply moved right here and we’ve been right here 4 years and the enterprise is flourishing.”
Roodman says every thing is being made in America, even the bottles, whereas about 75-percent of the corporate’s merchandise are offered by way of Amazon all throughout the U.S., in addition to within the U.Okay. and Asia. Because of e-commerce, he says their small employees can fulfill the entire orders.
“We manufacture each in California and in New York and we ship on to our warehouse right here, which is — in our thoughts — within the middle of america,” Roodman says. “So it saves on transport after which from there, we sub-distribute to distribution facilities, the place Amazon has near 300 now, after which it’s out there across the nation instantly.”
Logic merchandise are made utilizing plant- and mineral-derived substances, he says, with plans to broaden additional to incorporate strains to fight ticks and fleas in addition to bedbugs.