SC-based pure hair care firm led by ladies, impressed by roots

Genuine roots, with a deep-family historical past Rucker Roots has been years within the making. “We take satisfaction in that, we’re from the south,” Ellen Rucker Sellers stated.Ellen Rucker Sellers and Ione Rucker Jamison are the youngest youngsters of Dr. Douglas and Ruby Rucker. Rucker Roots at present has 12 retailers together with Goal, Amazon, Belk, City Outfitters, HEB, and J.C. Penny salons.Ellen is the proud mom of Kai (16), and twins, Stokely Taggart and Sadie Ellen (3). Ione is a loyal mom to her three youngsters, Kathryn Elizabeth (16), Antwan Jr. (15), and Rucker King (12). Each ladies reside in North Carolina. Ellen and Ione developed an curiosity within the hair care enterprise in 2012; nonetheless, they’ve all the time been enthusiastic about hair care and have even created a number of DIY (do it your self) hair remedies for numerous members of the family and mates.”All of our girlfriends may get relaxers and we could not. Our mother wished us to like our pure hair,” Ione stated.”In highschool we had been concerned in lots of actions together with cheerleading and our hair saved frizzing up, so we truly snuck and received relaxers and our mother was so mad. So Ellen and I’ve been collectively experimenting with hair for fairly a while,” Ione provides.Ione studied youngster growth at Spelman School and acquired her grasp’s diploma in elementary schooling from Converse School. Ellen is a health care provider of chiropractic medication and practiced for greater than a decade earlier than each her and Ione pursued their ardour within the haircare business. In 2015, Rucker Roots was born, a pure hair product line which has been featured in InStyle, Essence, Hype Hair, “Good Morning America,” “The View” and MarieClaire.com.Their love for pure hair and wholesome existence has helped Rucker Roots to develop into a number one magnificence model. Rucker Roots falls proper in keeping with her household’s entrepreneurial legacy and serves as an amazing alternative to construct a model alongside along with her sisters.Ellen and Ione have many superb issues on the horizon together with rising Rucker Roots right into a family identify.”We’re in a really candy spot proper now, however we have positively had some struggles,” Ione stated.”My sister Ellen is rather like my dad, and I am like my mother personality-wise. They usually had been married for 53 years. However we all know the place one another shines. “They imagine pure substances are the important thing to more healthy and fuller hair, to stimulate development and cleanse the hair with out stripping your hair shaft and scalp of it is pure mineral oil. Some merchandise even have carrot, ginger and turnip root oils.”I do not know some other product that has turnip root in it,” Ione stated.”It is positively a distinct segment ingredient, we wished our line we wished one thing that was genuine to our southern roots in addition to one thing that was completely different,” Ellen stated.Ellen and Ione stated that they had many nice mentors, however they realized to take a leap of religion, and run their very own race.Ellen says”my phrase of recommendation for ladies, or folks basically trying to develop their model is be taught out of your losses and rejoice wins.”Ione says, “actually the smaller you begin off and the extra genuine you’re…the higher.”The Rucker sisters stated their greatest labor of affection is their web site.

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