SC-based natural hair care company led by women, inspired by roots

Authentic roots, with a deep-family history Rucker Roots has been years in the making. “We take pride in that, we’re from the south,” Ellen Rucker Sellers said.Ellen Rucker Sellers and Ione Rucker Jamison are the youngest children of Dr. Douglas and Ruby Rucker. Rucker Roots currently has 12 retailers including Target, Amazon, Belk, Urban Outfitters, HEB, and J.C. Penny salons.Ellen is the proud mother of Kai (16), and twins, Stokely Taggart and Sadie Ellen (3). Ione is a devoted mother to her three children, Kathryn Elizabeth (16), Antwan Jr. (15), and Rucker King (12). Both women live in North Carolina. Ellen and Ione developed an interest in the hair care business in 2012; however, they have always been passionate about hair care and have even created several DIY (do it yourself) hair treatments for various family members and friends.”All of our girlfriends could get relaxers and we couldn’t. Our mom wanted us to love our natural hair,” Ione said.”In high school we were involved in a lot of activities including cheerleading and our hair kept frizzing up, so we actually snuck and got relaxers and our mom was so mad. So Ellen and I have been together experimenting with hair for quite some time,” Ione adds.Ione studied child development at Spelman College and received her master’s degree in elementary education from Converse College. Ellen is a doctor of chiropractic medicine and practiced for more than a decade before both her and Ione pursued their passion in the haircare industry. In 2015, Rucker Roots was born, a natural hair product line which has been featured in InStyle, Essence, Hype Hair, “Good Morning America,” “The View” and MarieClaire.com.Their love for natural hair and healthy lifestyles has helped Rucker Roots to grow into a leading beauty brand. Rucker Roots falls right in line with her family’s entrepreneurial legacy and serves as a great opportunity to build a brand along with her sisters.Ellen and Ione have many amazing things on the horizon including growing Rucker Roots into a household name.”We are in a very sweet spot right now, but we’ve definitely had some struggles,” Ione said.”My sister Ellen is just like my dad, and I’m like my mom personality-wise. And they were married for 53 years. But we know where each other shines. “They believe natural ingredients are the key to healthier and fuller hair, to stimulate growth and cleanse the hair without stripping your hair shaft and scalp of it’s natural mineral oil. Some products even have carrot, ginger and turnip root oils.”I don’t know any other product that has turnip root in it,” Ione said.”It’s definitely a niche ingredient, we wanted our line we wanted something that was authentic to our southern roots as well as something that was different,” Ellen said.Ellen and Ione said they had many great mentors, but they learned to take a leap of faith, and run their own race.Ellen says”my word of advice for women, or people in general looking to grow their brand is learn from your losses and celebrate wins.”Ione says, “really the smaller you start off and the more authentic you are…the better.”The Rucker sisters said their biggest labor of love is their website.

Authentic roots, with a deep-family history Rucker Roots has been years in the making.

“We take pride in that, we’re from the south,” Ellen Rucker Sellers said.

Ellen Rucker Sellers and Ione Rucker Jamison are the youngest children of Dr. Douglas and Ruby Rucker.

Rucker Roots currently has 12 retailers including Target, Amazon, Belk, Urban Outfitters, HEB, and J.C. Penny salons.

Ellen is the proud mother of Kai (16), and twins, Stokely Taggart and Sadie Ellen (3). Ione is a devoted mother to her three children, Kathryn Elizabeth (16), Antwan Jr. (15), and Rucker King (12). Both women live in North Carolina. Ellen and Ione developed an interest in the hair care business in 2012; however, they have always been passionate about hair care and have even created several DIY (do it yourself) hair treatments for various family members and friends.

“All of our girlfriends could get relaxers and we couldn’t. Our mom wanted us to love our natural hair,” Ione said.

“In high school we were involved in a lot of activities including cheerleading and our hair kept frizzing up, so we actually snuck and got relaxers and our mom was so mad. So Ellen and I have been together experimenting with hair for quite some time,” Ione adds.

Ione studied child development at Spelman College and received her master’s degree in elementary education from Converse College. Ellen is a doctor of chiropractic medicine and practiced for more than a decade before both her and Ione pursued their passion in the haircare industry.

In 2015, Rucker Roots was born, a natural hair product line which has been featured in InStyle, Essence, Hype Hair, “Good Morning America,” “The View” and MarieClaire.com.

Their love for natural hair and healthy lifestyles has helped Rucker Roots to grow into a leading beauty brand. Rucker Roots falls right in line with her family’s entrepreneurial legacy and serves as a great opportunity to build a brand along with her sisters.

Ellen and Ione have many amazing things on the horizon including growing Rucker Roots into a household name.

“We are in a very sweet spot right now, but we’ve definitely had some struggles,” Ione said.

“My sister Ellen is just like my dad, and I’m like my mom personality-wise. And they were married for 53 years. But we know where each other shines. “

They believe natural ingredients are the key to healthier and fuller hair, to stimulate growth and cleanse the hair without stripping your hair shaft and scalp of it’s natural mineral oil. Some products even have carrot, ginger and turnip root oils.

“I don’t know any other product that has turnip root in it,” Ione said.

“It’s definitely a niche ingredient, we wanted our line we wanted something that was authentic to our southern roots as well as something that was different,” Ellen said.

Ellen and Ione said they had many great mentors, but they learned to take a leap of faith, and run their own race.

Ellen says”my word of advice for women, or people in general looking to grow their brand is learn from your losses and celebrate wins.”

Ione says, “really the smaller you start off and the more authentic you are…the better.”

The Rucker sisters said their biggest labor of love is their website.

https://www.wyff4.com/article/sc-based-natural-hair-care-company-women-inspired-roots/39525201