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Khloe Kardashian’s blonde waves. Kim’s smooth, straight kinds. Jennifer Lopez’s unfastened updo and Meghan Fox’s wet-look waves and pretend child bangs. Everyone knows and love these trending hairstyles. However what you won’t know is identical hairstylist created all of those seems and helped make these celebs main hair icons: Andrew Fitzsimons. Now, after 21 years of doing hair (!!!) and making an attempt 1000’s of merchandise on his shoppers, Fitzsimons has lastly launched his personal haircare line, Andrew Fitzsimons Hair, at Ulta Beauty.
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Fitzsimons waited for the correct time to launch the road and labored on it for 4 years. He had some fairly great clients to check it on! “I knew it wasn’t going to be placing my title on some merchandise for hair, and let’s make fairly imagery and no matter. That’s not who I’m as an individual,” he tells STYLECASTER. “I wish to put within the effort and the time to have messaging in each single factor of the model from the formulation, the packaging, the imagery idea, every part needed to be my imaginative and prescient of the place I feel haircare must be going.”
He isn’t pleased with the present advertising messages fashionable haircare strains put out and the way in which they’ll make girls really feel. One simply has to consider the destructive taglines of “taming frizz” and “decreasing quantity.” As an alternative, he needed the messaging and imagery to be a “contribution to girls,” saying it’s “not one thing that may be a advertising tactic to take advantage of insecurities or create insecurities with girls in an effort to be a enterprise mannequin.”
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That features shifting the dialog in a extra optimistic path, one filled with acceptance. “Mainly, neglect every part you consider hair care,” he continues. “This isn’t. That is about identification. That is about acceptance. That is about accepting your natural texture and loving it and having that the baseline of haircare.”
Fortunately, Fitzsimons sees this hair acceptance beginning to turn out to be extra of the norm. “For the primary time ever, we’re seeing hair textures that was thought of unprofessional or unglamorous being seen like each different hair texture, which is equally as skilled, glamorous and exquisite,” he says.
“I really like frizz,” he provides. “Let’s finish the conflict on frizz.”
This message of true inclusivity additionally included casting trans and plus-size fashions reminiscent of Charlie Reynolds (aka Peachy) and Kataluna Enriquez within the first marketing campaign. In some way, Peachy is the primary plus-size model to be featured alone in a haircare model. In 2022, that’s unacceptable.
Andrew Fitzsimons Hair launched Monday with 23 merchandise throughout 5 collections: Physique Quantity, Fantasy Curls, Prism Shine, Virgin Restore and Styling. Every product is priced at $14, an “accessible” worth level that was essential to the hairstylist.
“I needed to make my model a luxurious model, regardless that we’re priced inclusive,” he says. “It was the primary requirement for me.” This contains the model’s proprietary “AF Bonding Know-how.” It’s featured in all of its formulation, however it’s most closely concentrated within the Virgin Restore assortment.
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“I grew up in a single-parent family the place there was no more money, actually not for my Irish mommy, who was all the time the final on the meals chain,” he continues. “So, I needed to have the ability to create one thing actually, actually, actually necessary and exquisite. And for the women again dwelling that I grew up with to have the ability to afford it too. And know that I’m utilizing it on a star for the Met Gala, or a Vogue cowl and my mother is utilizing it again dwelling in Eire.”
Fitzsimons selected Ulta Magnificence as the house for this line, partially, he says, as a result of it’s a “secure house for magnificence lovers and queer individuals.” A current journey to the Herald Sq. location in New York Metropolis reminded him of that. “It couldn’t be a extra excellent dwelling as a result of they imagine in the very same issues that I imagine in,” he says. “And that’s why they’ve been so extremely supportive they usually imagine in my message, they imagine in the place I feel haircare ought to and will go.”
Fantasy Curls Nourishing Mask $14
The complete line is available now.
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https://www.yahoo.com/way of life/kardashian-hairstylist-andrew-fitzsimons-just-120002619.html
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