The Fig group places ahead a petition and pledge to lastly deliver higher ingredient transparency & accountability to the meals trade
SAN DIEGO, June 7, 2022 /PRNewswire/ — The group behind Fig, probably the most complete meals scanner and discovery app out there, has launched a pledge and petition calling on meals producers to checklist #EveryIngredient on their product labels. The Fig group is on a mission to simplify every day dwelling for the estimated 100 million folks in America with meals allergic reactions and different dietary restrictions. Ingredient transparency is a crucial step.
Proper now, over 50% of meals merchandise on grocery retailer cabinets include at the least one obscure ingredient akin to “pure flavors,” “spices,” and “meals starch.” To the untrained eye, an ingredient like “pure flavors” appears wonderful. However these two phrases can disguise 1000’s of elements—all the pieces from components to animal byproducts—that may trigger hours wasted contacting manufacturers, or worse, life-threatening reactions.
The long-needed #EveryIngredient motion calls on meals producers to inform customers each single ingredient of their merchandise—ideally printed on the label, and on the very least when contacted. There may be additionally a consumer-facing petition to encourage folks affected to signal, share and provoke help across the motion and its primary, however obligatory calls for.
That is it.® and Gourmend Meals, two manufacturers on the forefront of the ingredient transparency motion, have already proven their dedication to customers by being the primary to signal the pledge.
“We did not hesitate to change into one of many first meals manufacturers to signal the #EveryIngredient pledge with Fig,” mentioned Dr. Lior Lewensztain, founder and CEO of That is it.® “Shoppers deserve transparency with the elements they’re placing of their our bodies, and we applaud Fig for demanding that meals producers cease hiding behind obscure phrases and unclear ingredient lists.”
The Fig group, a gaggle of individuals with their very own dietary restrictions, was impressed to create a platform to assist tens of millions of different folks like them scan, store, and search the world of meals with ease, no matter dietary wants. In doing so, they’re beginning a motion to normalize speaking about dietary restrictions and making actual change at each stage.
“We’re excited to be serving to over 180,000 folks like us with dietary restrictions discover meals they’ll eat,” says Tyler Scheviak from the Fig group. “However Fig is just as useful and correct as meals producers are clear. That is why we’re calling on the trade to inform customers each ingredient of their merchandise. There may be an excessive amount of on the road for something lower than the entire fact.”
Be taught extra about Fig at www.foodisgood.com.
Fig is a venture-backed expertise firm created by a gaggle of individuals with dietary restrictions enthusiastic about serving to everybody reside their finest via meals.