EL SEGUNDO, Calif., June 7, 2022 /PRNewswire/ — AURA Personalized Hair Care, the primary and solely customized hair care model with pigment choices, introduces a variety of recent, transformative merchandise, providing the salon expertise at-home with the brand new Balayage Highlighting Package and 5 new colorist-designed styling equipment.

AURA Personalised Hair Care

The Balayage Highlighting Kit ($28) permits you to obtain a sunkissed glow on pure or colored-treated hair in an hour from residence utilizing an easy-to-follow balayage approach and stress-free directions. The cruelty-free, professional-grade system features a bonding know-how that helps stop breakage on strands and in addition accommodates conditioning oils to nourish the hair. The packaging is sustainable, constructed from 100% PCR, and the carton is reusable and recyclable. The Balayage Highlighting Package consists of Lightening Powder, Activator, Non-Latex Gloves, and easy-to-follow directions.

Including to the premium at-home expertise, AURA can be introducing new, sustainable styling equipment, all constructed from 40% plant fiber and 60% recycled plastic:

Application Brush ($6) Designed to attain a simple balayage look, this brush helps to evenly distribute product for a seamless utility.
Mixing Bowl ($8) Reusable, fashionable bowl designed to pair together with your Balayage Software Brush.
Hair Clips ($15) This set of 4 snag-free hair clips is designed to carry moist or dry hair in place when you model or lighten your strands.
Hair Wrap Towel ($35) Gently dry strands, reduce down drying time, and stop breakage with our luxuriously delicate and absorbent hair towel crafted with premium microfiber.
Wide Tooth Comb ($8) Gently detangles your hair whereas styling, showering, or making use of pigment with this snag-free and heat-safe design.

“With summer time shortly approaching, our Balayage Highlighting Package is the best technique to swap up your search for the season from the consolation of your personal residence,” stated Genevieve Barnoski, Lead AURA Specialist. “Our highlights may simply transition with you all year long by including a pigmented masque to match the season. We’re right here all year long for these magical mirror moments.”

Under are Barnoski’s professional suggestions for seamless highlights at residence:

  • Be sure every part is totally saturated to attain even outcomes.

  • Apply at the least 1 inch away from the scalp to keep away from recognizing.

  • After making use of, use a gloved finger to brush the lightener in direction of the highest of the part in an upwards movement to attain extra of a subtle look.

To be taught extra and store the merchandise, go to Be part of the AURA group on TikTok, Instagram, YouTube, and Facebook.

About AURA:

AURA is a transformative strategy to hair care, with customized premium Shampoos, Conditioners, and Masques for all hair sorts delivered straight to your door. AURA’s mission is to design customized hair care rituals that remodel each mirror second into one the place people see their unfiltered, easy magnificence and the limitless potentialities on the planet round them. AURA’s merchandise are designed to evolve with clients over time, permitting them to simply change their targets, aroma, and pigment choice. AURA was launched in January 2021 by the makers of award-winning customized hair colour firm eSalon and is powered by breakthrough applied sciences and AI developments that create limitless potentialities in pigment and ingredient combos. For extra details about AURA, please go to

Press Contact:
Dara Toulch
Ballantines PR
[email protected]

AURA Personalized Hair Care

AURA Personalised Hair Care



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