5 Hair Care Brands to Wear Your Hair Naturally

Whether looking to repair damage caused by heat, or if you’re just looking to give yourself extra time in the morning, there are plenty of reasons for women to let their natural hair simply be. That said, hair is incredibly personal, and finding hair products that allow your natural texture to shine isn’t exactly easy. Ahead are five hair brands helping consumers live their best good-hair days, au naturel.


Founded by actress and singer Tracee Ellis Ross, Pattern was specifically made to care for and treat curly and coarse hair. In developing the brand, Ross wanted to create products that would give her own hair the care and nourishment it needed. Products such as a Heavy Conditioner for Coilies and a Hair Tools Kit that includes a shower brush, wide tooth comb, and a hair pick are all designed to do just that.

Sunday II Sunday

Keenan Beasley was inspired by the active women in his family to create Sunday II Sunday, a hair line “dedicated to women who sweat.” The brand offers a Root Refresh Micellar Rinse and a Revive Me Daily Moisturizing Spray that work simultaneously to refresh natural hair textures, including wavy, curly, or straight strands. No matter how tough your workout, these products will have your natural hair looking its best post workout.

Carol’s Daughter

For years, Carol’s Daughter has been the go-to for products thoughtfully made for a variety of hair types. With an array of ultra-conditioning products and formulas, this beauty brand makes shampoo, conditioner, oils, treatments, masks, and so much more. Aside from products that nourish natural hairstyles, Carol’s Daughter also provides repairing masks like the Monoi Repairing Hair Mask and treatments such as Marguerite’s Magic Restorative Cream that allow damaged hair to return to its natural, healthy form.

Living Proof

Backed by science, Living Proof offers a variety of solutions as well as other maintenance Backed by science, Living Proof offers a variety of solutions and other maintenance products to keep strands strong and healthy, regardless of your hair type. Whether your hair is fine or thick, there are formulas like the Full Shampoo, meant to set the foundation for fuller hair, and the Full Thickening Cream created for giving fine hair a more voluminous look. The new Curl Collection, is their latest release, and features a three-step hair care line that gives protection against frizz, curl definition, and nourishment, no matter the curl pattern.


Fine, medium, or thick hair with a natural wave can all benefit from Ouai’s hair products. Founded by celebrity hairstylist Jen Atkin, this hair label carries a Fine Hair shampoo and conditioner, a Wave Spray, and a Thick Hair Treatment Mask, among many other hair care essentials and treatments. The Air Dry Foam is a fan favorite for helping hair to air dry without the crunchy feeling.